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GrowthPaving & Hardscaping

PaveCrafters

Landing page optimization and paid media aimed at high-ticket residential work.

July 2025 - October 2025

Job-site video of finished paving work for PaveCrafters
3.4x

Return on ad spend

The situation

PaveCrafters were not short of traffic. People were reaching the site; they were not turning into inquiries once they got there.

That put the problem after the click rather than before it. Budget was going into reaching the right homeowners and then losing them at the last step, on a landing page that was not doing its job.

What we did
  1. Landing page optimization

    Rebuilding the page the campaigns pointed at, so the traffic had somewhere that converted.

  2. Paid campaigns

    Local media targeted at high-ticket residential jobs.

ScopeLanding Page OptimizationPaid Media

Want results like PaveCrafters?

Book a free 30-minute strategy call. We'll tell you honestly whether we can move your numbers.

📍 Based in New Jersey · Serving clients across the U.S.